Panera Loyalty

If you don't already have one, be sure to pick up a "My Panera" card from Panera the next time you visit. You'll need to register your card on-line to start getting "surprises" (think a free cookie or pastry!). Have it swiped each time you visit to gain more reward points to get more surprises. Supposedly they tailor your rewards to how you shop there (bakery, meals, etc...). You don't have to keep track of anything except for the card. Enjoy!